The purpose of this teaser was to build excitement around GLEW’s new software. With a teaser you only have so much time to get an idea across. The main goal is to get people interested and wanting to know more. We achieved this by created a small scenario about a frustrated client…
…who day dreams about a hero to save her from the frustration. This is where our hero, the sales force, comes in with their new software in hand to save the day.
Ending on a call to action or teasing more with text is a nice way to build interest as well.