motif
Knowing this would be such a short animation, I wanted all of the design elements to be strong. To unify the design I took the 3 lines from Toledo Express’ logo and used it as a motif throughout.
scale
Using the simple design I was able to play with scale in a way that amplified the situations being shown.
people
Even though the design is rather simple and rigid it doesn’t mean your characters have to be too. It’s those subtle character interactions throughout this piece that pull everything together.